Fresh Ayr Folk Fest is set to bring world-class music, dancing, laughter and a whole lot of fun to Ayrshire between 9-11 August.

Here’s five reasons why Ayr is the perfect setting for a summer folk festival…

Ayr Town Hall at dusk
Dunure and Arran Landscapes

1. It’s so pretty!

Sitting on the beautiful south west coastline of Scotland, Ayr is among a group of popular seaside towns. With an award winning beach of golden sand, family friendly attractions and plenty of interesting architecture, it’s easy to see why people love it here.

2. It’s easy to access

Travelling to and from Ayr couldn’t be easier, with excellent road and rail links connecting the town with the rest of Scotland. Prestwick Airport is also just a 15 minute drive away from the town for those venturing from further afield.

Ayrshire, Alloway, Robert Burns Memorial
Gráinne Brady

3. It will bring trad music to the Central Belt this summer

Bringing world-class music to the Central Belt and to the south west of Scotland, the festival will be a fantastic, long-awaited addition to the summer calendar for residents and artists alike.

4. It’s rich in Scottish Culture

Ayrshire is home to an array of historical buildings and castles, and the region is rich in Scottish heritage and culture. Scotland’s most celebrated poet, Robert Burns, was born in Alloway, just a five minute drive away from the town centre. Many of his poems were inspired by Ayr’s countryside, rivers and bridges, including Brigs of Ayr, so the region is well-versed in celebrating Scottish cultural connections. Fresh Ayr will add to this, with plenty of traditional music, dancing and food across the weekend!

Ayrshire, Robert Burns Birthplace Museum Alloway
Dunure Castle on beach

5. It has a brilliant community spirit

Ayrshire is renowned for its warm and welcoming community spirit, with residents showing keen interest in their local surroundings and events. We’ll be showcasing the town’s brilliant establishments across the weekend, as well as amazing children’s entertainers and of course local musical talent!