Put your business in front of a live music audience in Troon across one of Ayrshire’s most visible cultural weekends.

Fresh Ayr will be in Troon Concert Hall from 14 to 16 August 2026. Sponsor support helps us bring audiences into the town, support live music, and give local businesses clear, visible association with the festival.

Sponsorship opportunities are limited and offered on a first confirmed basis.

3 days: 14, 15 and 16 August 2026
Venue: Troon Concert Hall
Programme: headline concerts, workshops and a session trail across the town
Audience: local Ayrshire residents and visitors travelling to Troon for the weekend

• Your business name in front of a live music audience across a full three-day weekend
• Logo placement on the festival website and in the programme
• Social media acknowledgement to our audience of followers across Facebook and Instagram
• Association with one of Ayrshire’s most visible summer cultural events
• Complimentary tickets so you and your team can enjoy the festival

Packages are limited and confirmed on a first-come basis

Best for a lead business that wants headline visibility across the full festival weekend.
Included in Package:

● Named headline partner across the full festival

● Logo on the festival website (sponsor page and homepage credit)

● Logo and name in the festival programming

● Prominent branding at Troon Concert Hall for the full weekend

● Named in selected press and social media posts

● Social media acknowledgement before, during, and after the festival

● 10 complimentary weekend passes

● Opportunity to include a business card or flyer in festival materials (subject to agreement)

Best for businesses that want to back one visible part of the programme.
Included in Package:

● Named sponsor of one programmed concert at Troon Concert Hall

● Logo on the related event listing on the festival website

● Your business name mentioned by the compere before the concert begins

● Logo on the sponsor page of the festival website

● Social media acknowledgement ahead of your concert

● 4 complimentary weekend passes

Best for hospitality, drinks, and town-centre businesses.
Included in Package:

● Named sponsor of the Fresh Ayr session trail across Troon town

● Branding on all session trail promotional materials and signage

● Logo on the festival website sponsor page

● Social media acknowledgement tied to the session trail campaign

● 4 complimentary tickets

Best for smaller local businesses that want to back the festival visibly.
Included in Package:

● Business name or logo listed on the festival website sponsor page

● Name listed in the festival programming

● Social media thank you during the festival campaign

We are currently confirming local business supporters.
Support is digital, simple, and visible to hundreds of people attending the festival.
If you would like your business shown here, get in touch.